Motability

Annual Report redesign

BRIEF

To refresh the charity’s annual report with a revitalised design, making it feel contemporary and relevant whilst adhering to strict brand guidelines.

CREATIVE

Since it was set up in 1977, the Motability Scheme has provided more than four and a half million vehicles to help disabled people and their families enjoy the ‘road to freedom’.

A comprehensive refresh of the 2019/20 annual report included a change in format, photographic direction and infographic style.

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