Motability
Annual Report redesign
BRIEF
To refresh the charity’s annual report with a revitalised design, making it feel contemporary and relevant whilst adhering to strict brand guidelines.
CREATIVE
Since it was set up in 1977, the Motability Scheme has provided more than four and a half million vehicles to help disabled people and their families enjoy the ‘road to freedom’.
A comprehensive refresh of the 2019/20 annual report included a change in format, photographic direction and infographic style.