Hyundai Motor UK

WHN? Magazine


To create Hyundai Motor UK’s first-ever customer magazine with the aim of increasing loyalty rates and brand familiarity.


WHN? Magazine (short for What Happens Next?) focuses on the world of innovation and great ideas. The magazine carries features on Hyundai’s products and innovations, as well as bespoke interviews and photo shoots with leading lights from the worlds of sport, music, art, fashion, film and technology.

The magazine comes out twice a year and has a print run of 200,000 copies. WHN? has quickly become a key part of Hyundai’s communications strategy, resulting in the circulation doubling within 12 months. The magazine is also available in digital format at


“WHN? presents our innovative principles and tone of voice in a sleek and stylish way. It is probably the best representation of what Hyundai is all about; our brand in 70-something pages”
Dani Hollis, CRM and Insight Manager