To create a luxury lifestyle magazine that would enhance Jaguar’s brand positioning and drive new car sales
Published in 14 languages and distributed to a global audience in 30 countries, the magazine was central to Jaguar Cars’ marketing strategy. The remit ranged from editorial strategy to content creation, design and production.
The magazine was supported by Jaguar’s tablet and smartphone app which was regularly updated with exclusive stories, behind-the-scenes footage and inside information. The app was produced in English and Chinese, on both iPad and Android devices.
David was the editor of this project whilst employed by Haymarket Network.