Charity rebrand


To inform, entertain, and inspire a UK-wide community of limbless ex-Service men and women.


Blesma is a charity for injured ex-military personnel. Initially, a comprehensive rebrand included creating a new logo, bespoke typeface, brand identity and positioning.

A range of print products – from an annual report to fundraising literature – followed. At the centre of the refreshed communications strategy were a redesigned, reimagined and re-energised quarterly magazine and members’ newsletter.

ScratchCreate have done an incredible job – the magazine's circulation has grown by 17% in 18 months!
IAN WALLER, Operations Director