The British Army
To create an inspirational and aspirational magazine for teenagers considering a career in the British Army
The flagship publication of the British Army’s Recruiting Group was tasked with breaking down barriers between the Army and potential soldiers.
By showcasing awesome jobs and amazing opportunities, the magazine lifted the lid on what life was really like in the military. At its peak, one in seven readers went on to join the British Army.
This project was carried out whilst employed by Haymarket Network.